So-called "celeb bait" ads have been a long-running issue for the company. Engadget has previously documented celeb bait scams on Facebook, including ones that frequently use Elon Musk and Fox News personalities to hawk fake cures for diabetes. The Oversight Board has also criticized the company for not doing enough to combat such scams. In its update, Meta says that "because scam ads are designed to look real, they’re not always easy to detect." The company also noted that it has now enrolled "more than 500,000" celebrities and public figures into its facial recognition system that's meant to automatically detect scam ads using the faces of famous people.
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The tracking system consists of three automated scenarios that work together to provide comprehensive AIO monitoring. The first scenario handles query tracking and brand mentions, automatically sending prompts to ChatGPT and recording which sources appear in responses. The second scenario performs keyword performance analysis, tracking specific topics or phrases relevant to your business and monitoring whether you're gaining or losing visibility. The third scenario focuses on competitor tracking, identifying when competitors appear in AI responses and analyzing their positioning compared to yours.